Design
Over 10 years in this industry
Product Designer | Design Systems Expert | Design Mentor | EdTech | FinTech | Gen AI
Result-driven Product Designer with over a decade of expertise in crafting innovative design solutions and building scalable design systems across B2C and B2B sectors. Renowned for fostering collaboration, empowering teams, and mentoring designers to achieve excellence. Combining user-centered design with business-focused strategies, I specialize in solving complex UX challenges, designing seamless web and mobile experiences, and integrating feedback to drive impactful results.
As a design systems expert, I excel at streamlining workflows by developing reusable components, detailed documentation, and style guides that enhance consistency, reduce development costs, and elevate the overall product design experience. Passionate about delivering meaningful user experiences and driving startup growth through strategic, user-first design practices.
Ashfak Sayem
Design
I live in design,
I dream of design.
Design thinking is being reflected in all aspects of my life.
I am a results-driven product designer with a proven track record of driving growth, improving retention, and delivering impactful solutions. I excel in leading teams, fostering collaboration, and creating scalable design systems that align with business goals.
With expertise in branding, UX/UI design, interaction design, marketing & admin CRM tools, I bring a comprehensive approach to product development. I specialize in managing end-to-end projects, streamlining workflows & scaling processes to enhance team efficiency, deliver practical & innovative solutions.
My approach combines creativity & strategy to craft user-centered experiences with measurable impact. Passionate about enhancing user experiences and solving complex design challenges, I am committed to mentoring teams and fostering collaboration. My work focuses on creating thoughtful, effective designs that empower both users and businesses to succeed.
Lead Product Designer
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Lead Product Designer
Lead Product Designer
Lead Product Designer
Lead Product Designer
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Work experience
Led the design team for Payz, a fintech platform focused on optimizing onboarding and enhancing money transfer experiences, to deliver innovative and user-centered solutions.
- Defined a user-centric design strategy aligned with product goals, emphasizing simplicity, transparency, and security.
- Improved onboarding through user research, usability testing, and iterative design.
- Built a scalable design system to support Payz and future products, including multi-product insurance.
- Developed key features like expense categorization, real-time insights, multi-card management, and referral programs.
- Mentored junior designers, ensuring task completion and alignment with the Q4 roadmap.
In my role as the Product Design Lead, I was involved in the end-to-end design, development and implementation process by translating customer problems into solutions. I've been actively involved in the product design process, including constructing design systems, revamping the existing app to address design inconsistencies and UX shortcomings, refined the design flow and led the design team.
- Increased new user activation rates from 39% to 62% by redesigning onboarding flows and improving the home screen.
- Launched features like Promo Codes (25% conversion rate, 15% redemption rate) and Referral Programs, driving a 20% increase in user acquisition and revenue growth.
- Introduced a Premium Tier plan, achieving 30% of Q4 2023 targets and driving steady growth in bookings and upsells.
- Built and scaled a multi-brand design system for ELSA Speak, ELSA Business, and ELSA School, ensuring consistency and enhancing design quality.
- Collaborated with cross-functional teams to align design strategies with business goals, leading to measurable product and user engagement improvements.
Sr. Product Designer & Design System Lead
HRSoft • Apr 2021 - Feb 2022, Denver, Colorado, United States
Remote, Full-Time
- Streamlined onboarding and optimized workflows for HR and finance teams, reducing complexity and errors in daily tasks such as invoice generation and employee management.
- Improved user experience by implementing consistent, user-friendly design patterns and simplifying task flows for better navigation.
- Collaborated closely with HR, finance teams, and developers to align design solutions with business objectives and operational needs.
- Conducted usability testing, gathered actionable feedback, and ensured the platform met accessibility and usability standards.
- Monitored key metrics like completion rates for critical actions, such as updating compensation details, to measure and enhance performance.
- Developed and maintained a scalable design system with reusable components to ensure consistency and support future product expansions.
Lead Product Designer
Lead Product Designer
Lead Product Designer
Lead Product Designer
Lead Product Designer
My professional
work experience
Product Design Lead
ELSA Speak · Full-time
Mar 22 - Jul 24, San Francisco USA
In my role as the Product Design Lead, I was involved in the end-to-end design, development and implementation process by translating customer problems into solutions. I've been actively involved in the product design process, including constructing design systems, revamping the existing app to address design inconsistencies and UX shortcomings, refining the design flow and leading 6+ designers in a team.
- Responsible for enhancing the initial user journey and ensuring user activation, Revamped the entire process, increased of new user activation rate from 39% to 62%.
- The addition of promo codes and referral features significantly boosted app installations and revenue. Promo codes had a 10% conversion rate and a 15% redemption rate, while referrals led to a 20% rise in new users and more app installs through invites.
- Launch the Premium plan to boost subscriptions with benefits like access to all certificate courses and ELSA AI. This drives more bookings and upsells, helping us meet our Q3 2023 goals.
Design System Lead
Aizove · Contract
Oct 20 - Jun 21, Dubai, UAE . Remote
- Developed and maintained a scalable design system, leading to a 40% improvement in design consistency across all product lines and reducing design redundancy.
- Developed and implemented over 20 design systems for client products, enhancing consistency and scalability.
- Led a team of 5 designers, providing mentorship and fostering growth, which contributed to a improvement in team productivity and a reduction in design errors.
- Ensured the design system supported a user-centric approach, improving user satisfaction scores by 80% through consistent and intuitive design patterns.
- Continuously evolved the design system to incorporate new products, features, and technologies, leading to increase in system adoption across design teams.
- Regularly measured the impact of the design system on product success metrics, using data-driven insights to iterate and refine the system.
Digital Awards
2x. Rising Star
4x. Employee of the Month
2x. Employee of the quarter
2x. Employee of the year
1x. Hard BEE
1x. Design campaign problem solving
1x. Designer of the Quarter Special Kudos
Workshop
Design Meetup Sylhet 2018 2019, 2021
London UX Design Workshop 2024
Exhibitions in London
Future exhibitions
Microsoft Bett Excel- A Hyve Event
60 Years of Design with Habitat
Designer Maker User
Education
MS.c in Project Management
London, United Kingdom (2024)
Bachelor of Science, CSE
Sylhet, Bangladesh- (2018)
My contribution to
the Community
I am a Design Mentor on ADPList, focusing on guiding designers in product design, career goals, resume building, and interview prep
50+ Sessions • 2400+ Minutes Mentored • 3 Countries
I love to travel around the world
