Greeting's.

Passionate product designer focused on creating great user experiences.

I have over 10 years of experience in product design. Currently living in London, UK.

Dedicated to crafting outstanding design and delivering great user experiences.

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Trypling- Hotel Booking

Booking
Website
UI/UX
Hotel booking platform based in the United Arab Emirates (UAE). Launched in 2023, Trypling has swiftly become a go-to destination for tourists and residents seeking accommodations.

⁠⁠Payz- Fintech Mobile & Web

Fintech
Mobile App
Product Design
Payz is a digital payment platform offering multi-currency wallets, secure online transactions, and prepaid cards. Designed for global users, it enables seamless money transfers, currency exchange, and online payments. Popular among immigrants for e-commerce and international transfers, Payz delivers a simple, fast, and secure way to manage money worldwide.

ELSA Speak- Promo Code

Mobile App
Website
UI/UX
ELSA Speak, is a personal virtual pronunciation coach. ELSA can listen to you speak English, pick out the exact errors as you speak at an individual sound level or intonation.

ELSA Speak- FTUE/First Onboarding Experience

Mobile app
Service
UI/UX
The objective of this initiative is to increase user acquisition (FTUE completion rate & # signups) for ELSA, an edtech application by removing the paywall from the pre-signup steps.

I believe in using comprehensive, iterative processes to achieve outstanding results.

01

Product Design

User Research
Information architect
User Experience
02

Design System

Component Libraries
Design Tokens
Style Guides
03

Mobile App

iOS
Android
Cross-platform design
04

Dashboard

Admin Panel
HR Management
Data Analytics
05

Website Design

Landing Page
E-commerce
Responsive Design

What people say
about me

Ashfak joined as our Product Design Lead and made a significant impact by enhancing the app's first-time user experience and revamping the home screen, which led to notable success. He also improved our design process by initiating a design system, ensuring consistency and elevating the overall quality of our user experience.
As the lead for the Acquisition and Conversion initiatives, Ashfak played a key role in launching features like Promo Codes, Premium Tier, and an improved Referral program. His close collaboration with Product Managers and cross- functional stakeholders drove significant improvements in both, Product metrics and business outcomes. I highly recommend Ashfak for any design leadership role, as his passion and expertise will undoubtedly lead to success.
Anubhav Chopra
VP of Product @ELSA Corporation
Ashfak has been instrumental in driving the design success of Payz, a leading fintech app. As the Product Design Lead, he has consistently delivered impactful results, notably by enhancing the app's user experience and building a cohesive design system from the ground up. His efforts have ensured visual and functional consistency across the platform, greatly improving user engagement.
Ashfak's deep understanding of product design and systems thinking has allowed him to collaborate effectively with cross-functional teams, resulting in improved workflows and faster feature releases. His leadership, expertise, and passion make him an invaluable asset to any design team.
Trevor fowler
CEO Payz®
Ashfak played a pivotal role in transforming the HR Soft Compensation Management System dashboard. His leadership in redesigning the dashboard not only solved critical UX problems but also significantly improved the overall user experience. By focusing on usability and clarity, Ashfak ensured that users could manage compensation processes more efficiently and intuitively.
In addition, he spearheaded the creation of a new design system, establishing a consistent visual language and improving the system’s scalability for future growth. His attention to detail, collaborative approach, and passion for problem-solving have made a lasting impact on the product's success.
Jeromy Farkas
CTO HRSoft
I had the pleasure of managing Ashfak during his time at Elsa Corp. His eagerness to learn and passion for design systems were invaluable to our team. He played a pivotal role in stabilising the team during a critical phase of our startup, demonstrating his accountability and dedication.
‍His enthusiasm and dedication make him a valuable asset to any team that can support his continued growth as a designer.
All the best, Ashfak!
Vikram Managoli
Design Director @ELSA Corporation